Enhancing Your Brand Image—The ROI of Good Design

15
Jun

Logo Trends 2017

Posted by | · | Branding · Marketing · Uncategorized | No Comments on Logo Trends 2017

About this time last year, I posted about logo trends for 2016. We are in for a treat because LogoLounge, the world’s largest logo search engine, which is a members only site, has published and shared its data on logo trends for 2017. This is Bill Gardner’s 15th LogoLounge Report.   Before I reveal this […]

Read More
06
Nov

The Spencer Creative Group Story #ProFinderContest

Posted by | · · · · · | Branding · Marketing · News · Print Design | No Comments on The Spencer Creative Group Story #ProFinderContest

SCG’s Armonk Office   With a Visa card and a joy in my work that was unstoppable, I started Spencer Creative Group almost 33 years ago in my basement, when the Madison Avenue Company where I became an art director at age 25, moved to New Jersey. I was young enough and lucky enough to […]

Read More
04
Oct

Color Trends for 2017

Posted by | · · · · | Branding · Marketing | No Comments on Color Trends for 2017

This is the first of a series about 2017 design trends—color, typography, and web trends.   Kale is Pantone’s number one color pick for 2017.  Pantone has an impressive history of color influence and prediction. Last year’s color of the year was Rose Quartz and it was seen everywhere from interiors to fashion to web […]

Read More
06
Jun

2016 Logo Trends

Posted by | · · | Branding · Marketing | No Comments on 2016 Logo Trends

Logo Lounge is a great site that publishes the most comprehensive information, samples and trends about logo design. It is a members-only site, and as a Logo Lounge member, you can see an enormous and historic selection of logos, along with analytics. However Logo Lounge’s 2016 Logo Trend Report is available to the public. Yes! […]

Read More
02
May

Infographic: Steps for Online Marketing Success!

Posted by | · · | Marketing | No Comments on Infographic: Steps for Online Marketing Success!

SCG — Your Outsourced Marketing Department. Delivering access to expertise in every marketing discipline info@spencercreativegroup.com • 914 273-9517

Read More
08
Mar

The ROI of Good Design

Posted by | · · · | Uncategorized | No Comments on The ROI of Good Design

Humans are visual creatures. Today your business is open 24/7—365. We spend our lives staring at screens .     Our brain is wired to understand visual information instantaneously—we are built that way for survival.   The information that we consume visually is remembered 6X more easily than text.   Your clients get their first impression from your visuals, in every […]

Read More
23
Jan

Your Web Site’s Load Time—A Need for Speed

Posted by | · · · · · · | Uncategorized | No Comments on Your Web Site’s Load Time—A Need for Speed

  Your web site has a big need for speed. Statistics show that if your site takes more than 3 seconds to load, visitors will leave. Do you know your web site’s load time?   Many things can effect web site load time—image size, too many plugins or slow-loading plugins, theme framework, including the way javascript […]

Read More
29
Dec

The Curated List—12 Web Trends for 2016

Posted by | · · · · · · · · | Uncategorized | No Comments on The Curated List—12 Web Trends for 2016

Happy 2016! Design trends change as the technology changes. The move to “mostly mobile” has been a huge driver in the way we design for the web. Our layouts  must work on a 5″ screen. This has greatly influenced the way we design, resulting in cleaner, simplified layouts that work on the phone.   Here is a curated list […]

Read More
07
Sep

Never Stop Learning—Design for Impact!

Posted by | · · · · · | News | No Comments on Never Stop Learning—Design for Impact!

I am very happy to say that I have learned much more in the last 18 months than in the 18 months preceding.   What do I attribute this to? Primarily keeping up with the paradigm-shifting world that we live in, but even more so, to going virtual.   When we had a big office and a group of colleagues, […]

Read More
09
Aug

Thomas Watson Jr, Steve Jobs and me—On Good Design

Posted by | · · · | News | No Comments on Thomas Watson Jr, Steve Jobs and me—On Good Design

“Good design is good for business.” In 1985 while I was designing a series of postcards to promote Karen Spencer Design, Inc. I came up with the tag line — “Good design is good for business”. It wasn’t until quite a few years later that I realized that the phrase needed to be attributed to Thomas […]

Read More