Control Hypertension—Medical Education

  • Medical Design

Challenge

Print design for an direct mail invitation, a workbook, and pocket folder for a medical education meeting on Hypertension. Design must be compelling to attract the attention of MDs.

Solution

Using intense color, distinctive typography, the surprise element of a die-cut, and incorporating appropriate medical imagery used in an unexpected fashion, SCG designed outstanding, visually commanding deliverables.

Result

The messaging for the medical education meeting delivered successful attendance by key medical opinion leaders .