With a Visa card and a joy in my work that was unstoppable, I started Spencer Creative Group almost 33 years ago in my basement, when the Madison Avenue Company where I became an art director at age 25, moved to New Jersey.
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This is the first of a series about 2017 design trends—color, typography, and web trends.
Kale is Pantone’s number one color pick for 2017. Pantone has an impressive history of color influence and prediction.
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Humans are visual creatures.
Today your business is open 24/7—365.
We spend our lives staring at screens.
Design trends change as the technology changes. The move to “mostly mobile” has been a huge driver in the way we design for the web. Our layouts must work on a 5″ screen.
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I am very happy to say that I have learned much more in the last 18 months than in the 18 months preceding. What do I attribute this to? Primarily keeping up with the paradigm-shifting world that we live in, but even more so, to going virtual.
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The big question for almost everyone today is always is “how do I get someone to read my site, my ad, my blog?”
Methods for designing and marketing today change rapidly.